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ARTICLE DIGEST: Short vs. Long Copy A/B Test: Sub Gets 14.5% Lift in Paid...

Cancellation policy copy on subscription order forms is seldom first on marketers’ list to test. But VetFriends.com thought it important enough and got a 14.5% lift in...

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ON DEMAND: New Laws on Recurring Billing & Trial Offers — How to Stay Out of...

This 50-minute presentation offers subscription and membership sites practical recommendations on handling state, Federal, and credit card regulations that cover offers and renewal practices,...

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ON-DEMAND: 2012 Legal Updates – How Data Collection Crackdowns Affect You

Are you collecting data from your members? What about your third-party providers–are they? If so, you’re going to want to know how the government is cracking down on subscription sites that violate...

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ON-DEMAND: End-User License Agreements for Subscription Sites

End-User License Agreements (EULAs) are becoming more prevalent online, not just among SaaS providers but among B2B subscription sites and sites that are incorporating more interactive tools and...

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HOW TO: Profit-Savvy Digital Rights Management

Many publishers miscalculate the importance of Digital Rights Management (DRM), choosing to either overprotect their content or avoid protection all together. In this How-To, we explain the two...

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ON-DEMAND: Collecting VAT for Online Subscription Sales in Europe

Selling subscriptions to Europe-based audiences? Then you need to know about the Value-Added Tax (VAT) and how to collect it. In this 30-minute Webinar, Benno Tamminga and Martin Ryan of Deloitte will...

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