ARTICLE DIGEST: Short vs. Long Copy A/B Test: Sub Gets 14.5% Lift in Paid...
Cancellation policy copy on subscription order forms is seldom first on marketers’ list to test. But VetFriends.com thought it important enough and got a 14.5% lift in...
View ArticleON DEMAND: New Laws on Recurring Billing & Trial Offers — How to Stay Out of...
This 50-minute presentation offers subscription and membership sites practical recommendations on handling state, Federal, and credit card regulations that cover offers and renewal practices,...
View ArticleON-DEMAND: 2012 Legal Updates – How Data Collection Crackdowns Affect You
Are you collecting data from your members? What about your third-party providers–are they? If so, you’re going to want to know how the government is cracking down on subscription sites that violate...
View ArticleON-DEMAND: End-User License Agreements for Subscription Sites
End-User License Agreements (EULAs) are becoming more prevalent online, not just among SaaS providers but among B2B subscription sites and sites that are incorporating more interactive tools and...
View ArticleHOW TO: Profit-Savvy Digital Rights Management
Many publishers miscalculate the importance of Digital Rights Management (DRM), choosing to either overprotect their content or avoid protection all together. In this How-To, we explain the two...
View ArticleON-DEMAND: Collecting VAT for Online Subscription Sales in Europe
Selling subscriptions to Europe-based audiences? Then you need to know about the Value-Added Tax (VAT) and how to collect it. In this 30-minute Webinar, Benno Tamminga and Martin Ryan of Deloitte will...
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